01 · DISCOVER
Find work you might not have known to look for.
We track what’s being planned in the industries you could supply, including the equipment your products go into, and match it to what you make.
Business development for industrial suppliers
Get in front of the buyer before the supplier is chosen.
Industrial work is often shaped before the RFQ goes out. We find potential opportunities early, confirm the need with the people making the decisions and get you into the conversation, so you can focus on work worth winning.
Built for
How industrial buying works
The RFQ is the last step of a decision you weren’t part of.
If you’ve heard about a job after the supplier was picked, you know the feeling. Buyers set requirements and build shortlists from suppliers they already know, long before they ask for quotes.
Getting in early changes that. It gives you time to understand the real need, show what you can do and clear the approvals before invitations to quote go out.
01
Most B2B accounts aren’t buying right now, and you can’t tell which ones are about to.
About 5% of B2B buyers are in the market at any one time.
Ehrenberg-Bass Institute, 2021We show you which accounts are moving toward a purchase, and why.
02
The person issuing the PO isn’t always the one choosing the supplier.
A typical B2B purchase involves 13 internal stakeholders and nine external influencers.
Forrester, 2025We map who decides, who could open the door for you and who has to say yes.
03
Cold outreach gets ignored. A reason to talk gets a meeting.
73% of B2B buyers actively avoid suppliers who send irrelevant outreach.
Gartner, 2025Every approach starts from a real project the buyer needs, made by someone who knows the industry.
04
You’re too busy running the business to find the next customer.
Sales reps spend only 28% of their week actually selling.
Salesforce, 2022We do the research, outreach and follow-up, so your time goes to buyers ready to talk.
The cost of missing it
There’s work you could win at companies you’re not watching.
Without Sonde
You hear about it after it’s decided.
The same few customers carry the business. New work goes to suppliers the buyer already knew, and losing one big account leaves a gap that’s hard to fill.
With Sonde
You’re in the room while it’s still open.
You always have a next opportunity, checked and worth your time, at companies you wouldn’t have found on your own.
Your next stage of growth shouldn’t depend on the same few customers.
How we help
From finding the opportunity to getting you in the conversation.
02 · VERIFY
Find out whether it’s real before you spend time on it.
First we map what stands between you and the work: the approvals and requirements, the ways in and the people involved. Then a person reaches out and asks the right questions to find out whether the opportunity is real and right for what you do.
You approve all outreach, and we never contact accounts you rule out.
03 · CONNECT
Step into the conversation with the groundwork done.
The Sonde platform is where it comes together: your opportunities, the people involved, every conversation and the next step. When a meeting or invitation to quote is agreed, you take over with the full picture. We review progress with you monthly, and you can export everything any time.
Sonde in practice
See how Sonde turned a signal into a real sales opportunity.
For a specialist seal manufacturer, Sonde’s proprietary software connected developments in hydropower to a possible sealing application and identified an engineer to approach.
That engineer referred the enquiry to a turbine specialist. The original application was already covered, but the conversation revealed a recurring need for large-diameter vulcanised O‑rings. Follow-up established the technical requirements and led to an agreement to evaluate a sample.
Follow the example to see what Sonde found, how the approach reached the right person and what happened next.
See Sonde in action
Ways to work with us
Two ways to work with us.
Ongoing · Sonde makes the connections
Business Development
For suppliers who keep hearing about the work too late. We find work while suppliers are still being chosen, confirm it’s real with the people deciding and get you a meeting or an invitation to quote.
Have a sales team? We hand your reps opportunities checked by someone who has spoken with the buyer, not lists to chase.
$5,000 / monthSix-month agreement
Explore Business Development →Fixed-price project
Market Entry
Before you spend a year and real money on a new country, region or sector, find out who would buy from you and what it would take. We test it with buyers first, then help you prepare and meet them if it’s worth pursuing.
Fixed price, quoted after a callPlan for a five-figure project
Explore Market Entry →
Founder · Commercial strategy and business development
Christopher Stiff
Built on experience finding new markets and winning industrial work.
Christopher Stiff spent 19 years in industrial sales and commercial leadership, helping a specialty polymer components manufacturer win customers, develop new capabilities and expand into new markets.
That experience shaped the research and business development approach behind Sonde.
- 39% of new prospects came from outside oil and gasBroadened prospecting beyond the company’s traditional market, identifying new applications and potential customers for its capabilities.
- U.S. accounts grew from 2 to 12 in 18 monthsCombined targeted research, direct prospecting and relationship development to expand the company’s customer base in the United States.
- Opened a route into Eastern Canada’s hydropower sectorResearch into a major hydroelectric refurbishment led to an engineering introduction, uncovered a requirement the company could meet and secured an agreed sample evaluation.
MSc Global Digital Marketing, with Distinction · University of Essex
LinkedIn →
Opportunity walkthrough
See the research before you decide.
Tell us what you offer. We find one opportunity that fits your business and walk you through it on a Zoom call: what’s happening, how far along it is and why you fit. The details you’d need to act are kept for clients.
See what Sonde can find for your businessFree. No obligation.
Signal / 14 Aug 2026 / Opportunity 001
Example
Company
Midstream operator · Alberta
Stage
Forming
Likely 3–6 months
The signal
Announced a compressor station expansion, with construction planned for next year.
Why you fit
New rotating equipment will need seals and wear parts in the elastomers you supply.
Evidence
3 independent sources, linked
Who to contact
Maintenance Manager
VERIFIED
Procurement Lead
VERIFIED
Finding opportunity in the noise